Many employees and business owners tend to overlook the importance of marketing themselves or their brand effectively (whether for their own career or company). However, reaching your audience and making them aware of your expertise is an essential skill to have if you wish to promote yourself or your business as a thought-leader in your domain. These seven strategies will help you position yourself in the minds of your relevant consumers and stand out from the crowd.
Identify Your Passion
It is important to take time and think about your interests, talents and skills. What motivates you every day? What are you naturally good at? It might be useful to write the answers down so you can refer back to them later as a reminder of how you can play to your strengths. Focus on turning your strengths and knowledge into ways in which you can help and serve your prospective audience.
Never Stop Learning
Once you have identified your niche, you should remember that learning is a never-ending process. This means that improving your performance and educating yourself should become an irreplaceable part of your routine. There are many experts who have already established themselves in your field. This is why you should concentrate on areas which you are already good at so that you can become great at them. Practising your passion regularly will make a massive difference to your results and how your audience sees you.
Explore some websites for learning new skills and mastering your craft: LinkedIn learning, Skillshare and FutureLearn are some great places to start.
Build A Strong Online Presence
Next, you would want to develop a notable presence online so that your target audience can find you easily. Start by creating a website with information which is easily accessible, if this suits your profession. You should also focus on developing your accounts on social media. It is advisable that you find out which platforms are most popular among your target audience and devote most of your attention and resources there.
Websites to help you set up your website: Squarespace and Wix
Tools to help you manage social media: Hootsuite, Buffer and SproutSocial
Show, But Don’t Sell
Remember to share your knowledge with your audience and show them how your product, service or skills can be useful. Do not focus on the aspect of selling as much. Instead, try offering some free content or advice and provide them with a taster of what you can do. As a simple example, if you are offering private language lessons why not incorporate some reading exercises or quick grammar tips into your social media. Potential customers will be drawn to your expertise and will contact you on their own.
Connect With Other Professionals In Your Industry
Another great starting point is to connect with other professionals in your industry, whether through social media or otherwise. This will open up many more opportunities for development and skill/knowledge-sharing. Sharing relevant information or insights with people across your professional landscape will help to build a network of people with similar interests and values.
Be Intentional With Your Words
Effective communication is key in business. Every post you put out there or each promise you make will be important to your audience. So, remember to be intentional with your words and ensure the messages you deliver are aligned with the values that you want to reflect either you as a professional or your company.
Last but not least, do not forget to show your enthusiasm and determination. The type of energy you send out will be essential to attracting the audience you are looking for. If, as well as being good at what you do, you are able to show the passion you have for it, you will find there is an audience of people out there waiting for you.
It can be challenging to decide on the best strategies to market yourself. However, following these general principles and spending some time mapping out your next steps will set the start of your journey to success.
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